Category: Culture

Mr. Plinkett’s Bookshelf

One of my favourite websites is etymonline.com because I find etymology useful for interpreting texts and understanding the intentions of the author(s). When I visited the site today, something caught my eye that I was not expecting to see: Doug and Mr. Plinkett

A connection between a character from YouTube and a website about etymology? How?

The bookshelf; how did RedLetterMedia get an image of Doug’s bookshelf? Doug is the creator of etymology.com and the blog post’s author, Talia, recognized it from video calling with him. She reached out to RLM on Patreon but has yet to hear back. If she does, I hope she provides us with an update.


I cropped the YouTube screenshot from the blog post and ran it through the reverse-image search function on both Google and Bing. Google only finds the original image from the blog post and Bing doesn’t even find that. Given the video was originally uploaded in 2009, this is to be expected, since even if Mike had source the image from a different website, it’s unlikely that this website and the image are still up today.

If we want to speculate further, one option is to think about whether they may know one another or have a mutual connection. According to Doug’s biography, he’s from southeastern Pennsylvania which is a fair distance from Milwaukee, so a personal connection is unlikely but is not impossible either. Did Mike have a video call with Doug at one point? Or did Rich or Jay source it through one of their connections? Do they even remember how the photo was found? We will have to see.


I like one comment by Sara posted at the bottom of the blog entry that reads “I’m a passionate fan of both Etymonline and Red Letter Media and this has made my day!” While I wouldn’t say that this discovery necessarily “made my day,” it is a humorous and unexpected moment. Especially considering I referenced one of their memes at the end of my qualia video.


Here, Rich is featured in a philosophy meme about Nihilism and Existentialism. This one did make my day when I found it on Reddit years ago. The silly text overlay at the top is my addition and is one of many Richisms that have developed over the years. There are several RLMemes that have emerged actually; they’ve been at it a long time and appeal to a particular demographic which grew up alongside the internet. Given I am a part of this demographic, I also love internet mysteries, so cheers to one more.

March 29, 2024

Information Warfare

It seems we are in the midst of a new world war, except now it aims to lurk in the forms of soft power, coercion, and psychological manipulation. The Cold War essentially hibernated for a few years until Putin became powerful enough to relaunch it online by using Cambridge Analytica and Facebook, targeting major western superpowers like the United States and the United Kingdom. We are witnessing the dismantling of NATO as nations erode from the inside through societal infighting. War games are not mapped out on land and sea but in the minds of groups residing within enemy nations (Meerloo 99). By destabilizing social cohesion within a particular country or region, the fighting becomes self-sustaining and obscured.

Information is key for psychological operations; as sensing living beings, information is what allows us to make good decisions which allow us to achieve our goals and keep living as best as possible. Since information has the capacity to control the behaviours of individuals, power can be generated through the production and control of information. Today, a number of key scientific organizations and individuals are drunk with power as they are in positions to control what should be considered true or false. For the sake of resource management, and likely a dash of plain ol’ human greed, the pragmatic pressures of the world have shaped what was once a methodology into a machine that provides people with purported facts about reality. As a result, we are now battling an epistemic dragon driven by collecting more gold to sit on.

This suggests that the things we believe are extremely valuable to others around the world, in addition to being one of the most valuable things you possess. The information and perspective you can provide to others is valuable, either to the society you belong to or to those interested in seeing your society crumble. The adage about ideas “living rent free in your head” seems appropriate because cultural memes are causally effective; they shape the way you think and act and such, introduces a potential psychological harm. Critical thinking and introspection are important because they are processes which counteract the influence of other people, because by forcing individuals to dig deeper from their subjective point of view, one ends up consolidating and pruning their beliefs.

Collateral damage has shifted from bodies to minds and communities will continue to be torn apart until we develop a system for individuals to combat these external influences. Socrates has shown us that philosophical inquiry tends to irritate people, and the fact that mere scientific scepticism today is being met with ad hominems suggests we are on the right track. Remember, the goal is discourse rather than concrete answers, and an important component involves considering new and conflicting ideas. Be wary of what incentivizes other people but do not judge them for it. Compassion will be the most challenging part of this entire endeavour, but I believe in you.

Bayeux Tapestry Scene 52

Works Cited

Meerloo, Joost A. M. The Rape of the Mind:  The Psychology of Thought Control, Menticide, and Brainwashing. The World Publishing Company, 1956.

October 16, 2021